According to order products the personalization of messages according to the recipient’s information. For example to the message title or opening greeting. This can make the customer feel that the message in question is aim specifically at him and can also have a positive effect on the opening rate of the messages. On the other hand be it so that. For example. Customers than customers who order tea. Of course the order product has been enter into the us newsletter tool. It is also worth considering the possibility that the customer can decide for himself which topics or how often he receives newsletters.
Location or purchasing person
In this way. The customer can easily email list choose the topics that interest him and the pace of publication that suits him. So that the newsletter is not cancel so easily. and addresses the recipient by name. Track analytics different newsletter tools usually offer a lot of different analytics possibilities. Which you should also take advantage of. The most important numbers to monitor are usually the open rate. The click-through rate and the number of unsubscribers from the newsletter. As the name suggests. The opening percentage indicates the number of openings. Most often.
Wolt personalizes the newsletters
The number of newsletter cancellations SV Lists tells. As the name suggests. How many people completely remov themselves from the newsletter’s recipient list. If the number of cancellations for one newsletter is clearly higher than for other newsletters. It is important to look at the content of that newsletter and think about what has caus it. By following the analytics. You get valuable information about the functionality of the newsletters. It also enables making different hypotheses and testing them in practice.