Simply put, a reciprocal link is reciprocal linking, also known as cross-linking or cross-linking. The essence of the principle is reciprocity – if someone links to your website on their platform, you reciprocate. This tactic is eagerly practiced by entrepreneurs striving to appear in the TOP of the most frequently visited websites.
Positioning experts emphasize that in order to obtain the expected results, it is necessary to comply with certain requirements. The risk of using the potential of cross-linking may surprise many website managers.
We say a firm “NO” to systematicity.
You may be a bit surprised by this assumption, but implementing cross-linking incorrectly will do more harm than good.
Cross-linking under the SEO microscope
If you focus on systematicity and quantity in the reciprocal linking process, you should abandon this practice as soon as possible.
Keep Google’s strict rules in mind and don’t give in to time pressure. However, if you decide Whatsapp Number List to use this method, exercise moderation. When is the best time to use reciprocal linking? There are several activities where it is worth implementing this tactic.
First: single promotional campaigns or one-off cooperation with another company.
Secondly: with constant “collabo” with brands (cross-linking is a natural tactic). Third: implementation of a link to valuable content as an additional reinforcement of the content presented on the website.
We say a firm NO to systematicity
Fourth: mutual links are matched to each other in terms of topic.
When choosing a reciprocal link in your promotional strategy, you must under no circumstances SV Lists forget about moderation. The results in terms of website visibility will be noticed mainly by managers of smaller platforms.
What does this mean in practice? The stronger site transfers power to the weaker one, redirecting the user to its resources. In the opposite situation (when a weaker website links to a stronger one it may bring slightly different results (loss of rank on the Google list or reduced exposure of the website.