regarding interest-based advertising taking privacy protection into account
Updated May 22, 2023
Federico Della Bella
Partner P4I, Partners4Innovation – Data Driven Customer Experience
Giusi Disanto.The cookie thus downloaded .Remains active for several months on the user’s machine and reminds the advertising platform server that the user has visited the website of the individual car brand.
Junior Consultant P4I, Partners4Innovation. Data.Cookies can be classified according to different dimensions, such as their. Buration and the identity of the entity that creates and manages them.
Driven Customer Experience
Google has declared that by the second half of 2024 its Chrome browser, used by 65% of users, will no longer support third-party cookies, already excluded in the default country email list settings of other browsers such as Safari and Mozilla, effectively announcing the end of a very popular way of advertising online (Digital Advertising) , very personalized but considered insecure and disrespectful of users’ privacy. Initially the date was set for 2022, then postponed to 2023, now the definitive announcement for 2024.The announcement is therefore a response to consumers’ requests for greater transparency and clarity on the use of their data on the web, but it shakes the online advertising industry
Which must work to be ready for change
In view of this change, the first experiment was conducted by. Google to understand what the effects of removing third-party cookies will be, trying to satisfy sector. professionals and protect privacy. Furthermore, Google recently announced two important innovations in the cookie less field: starting from July, in the new version of. Chrome the Privacy Sandbox relevance and measurement. . Chrome users to support the conduct of concrete. Experiments aimed at evaluating the effectiveness of the alternative tools available.
To understand what is happening SV Lists and what the impacts are, it is necessary to line up the facts, know the context and understand the mechanisms and technologies underlying Programmatic Advertising
