This article we analyze the impact that instagram’s latest update will have both on influencer marketing and on the increasingly advanc ways in which brands will measure the success of their activities. Measure kpis and go beyond engagement brands continue to search for the right formula to determine the value and roi of their influencer marketing campaigns. Both because they are unsure which kpis to track and because they have difficulty determining which metrics are the most accurate. Today. Most marketing campaigns are bas on defining success link to specific kpis such as brand awareness . Reach (in terms of impressions). Engagement and conversion.
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Level of depth rather than simply sharing posts aim at engaging them. So will what we read be true. That is. That this change will represent the end of influencer marketing? We can confidently say that it is not. In the months following the announcement. Several industry experts and influencers have express their views on instagram’s update and everyone seems to have come to the same conclusion – there’s no ne to be alarm. The concern is understandable; in the past. The success of a campaign was primarily determin by the Business database engagement rate generat by the content. Now how will brands effectively measure influencer performance? Hiding instagram likes in
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Insights to understand today’s results and above all to undertake increasingly more future actions. Is therefore increasingly important and strategic for brands. Target. Data on the runway 2020 by now everyone in the marketing communities is aware of the instagram update – SV Lists that is. The gradual disappearance of likes – which. For some. Defeats the very purpose of the platform and pushes us to change the way in which users use and interact with the photo sharing service. The disappearance of likes on instagram will profoundly affect how account holders create their content. Encouraging them to interact with their followers on a greater