Second half of 2024, the first tests are starting to understand how we can adapt to the change. regarding interest-based advertising taking privacy protection into account
Updated may 22, 2023
Federico della bella. Second half of 2024, the first tests are starting to understand how we can adapt to the change. Here’s how it works today, what is changing and the results of the first experiment conducted by google regarding interest-based advertising taking privacy protection into account
What are first and third party cookies
Updated may 22, 2023
Federico della bella
Partner p4i, partners4innovation – data driven customer experience
Giusi disanto
Junior consultant p4i, partners4innovation – data-driven customer experience
Google has declared that by the second half of 2024 its chrome browser, used by 65% of users, will no longer support third-party cookies, already excluded in the default europe email list settings of other browsers such as safari and mozilla, effectively announcing the end of a very popular way of advertising online (digital advertising) , very personalized but considered insecure and disrespectful of users’ privacy. Initially the date was set for 2022, then postponed to 2023, now the definitive announcement for 2024.The announcement is therefore a response to consumers’ requests for greater transparency and clarity on the use of their data on the web, but it shakes the online advertising industry , which must work to be ready for change.
Classification of cookies
The announcement is therefore a response to consumers. Requests for greater | SV Lists transparency and clarity on the use of their data on the web, but it shakes the online advertising industry. Rhich must work to be ready for change.The mechanism with which advertisers and publishers buy and sell. Advertising space is automated and based on auctions that. Take place through data passed to a platform that crosses supply .And demand coming from. The supply side of advertising spaces from the publishers.
